Want to double the sales your email generates?
If you are looking to increase sales from an email nothing is better than using segmentation, personalisation and dynamic content.
Did you know that the right content can help you double your sales? This link will show you how our sister company Lyris helped a prestigious e-retailer to increase their sales www.lyris.com/news/pr/pr-013007.html
The secret is to make the email relevant to your audience so that different people receive messages that reflect their personal preferences. There are a number of techniques you can apply here: surveys are a key element. Use the good old surverys to ask people what they like and what they don't like. Get to know your audience as much as possible and stick to their requests.
Make sure you collect people's interests by uploading a profile on your web site or by adding a link to it in every email you send out, this will allow your customers and prospect to update or change their details.
Try to keep email frequency under control and remember less is more when it comes to email marketing. Bombarding people with emails in an attemp to gain their attention is simply wrong and can cause massive volumes of complaints and unsubscibes.
We will teach you how and when to use segmentation and dymainc content and how to apply the right personalisation so that the email doesn't look like Spam.
Did you know that the right content can help you double your sales? This link will show you how our sister company Lyris helped a prestigious e-retailer to increase their sales www.lyris.com/news/pr/pr-013007.html
The secret is to make the email relevant to your audience so that different people receive messages that reflect their personal preferences. There are a number of techniques you can apply here: surveys are a key element. Use the good old surverys to ask people what they like and what they don't like. Get to know your audience as much as possible and stick to their requests.
Make sure you collect people's interests by uploading a profile on your web site or by adding a link to it in every email you send out, this will allow your customers and prospect to update or change their details.
Try to keep email frequency under control and remember less is more when it comes to email marketing. Bombarding people with emails in an attemp to gain their attention is simply wrong and can cause massive volumes of complaints and unsubscibes.
We will teach you how and when to use segmentation and dymainc content and how to apply the right personalisation so that the email doesn't look like Spam.
Best Practice HTML for Email
Friday 23 January, 9:30am - 4pm, Facultas, Holywell Centre, 1, Phipp Street, London, EC2A 4PS
This course is for designers and marketing managers who have some experience of creating emails for the web and have a broad understanding of HTML. The course looks at both the design of emails and the HTML coding of emails for multiple email clients. Many practical examples will be used during the course. HTML templates from the course can be used in your business at the end of the course.
more info >
Friday 23 January, 9:30am - 4pm, Facultas, Holywell Centre, 1, Phipp Street, London, EC2A 4PS
This course is for designers and marketing managers who have some experience of creating emails for the web and have a broad understanding of HTML. The course looks at both the design of emails and the HTML coding of emails for multiple email clients. Many practical examples will be used during the course. HTML templates from the course can be used in your business at the end of the course.
more info >