Can you increase your open rate from 20%to 50%?
Are you getting poor opens rate and you don't know why? Are you looking to get more people to open your emails?
In our trainings we will tell you what the best techniques are and how to create more appealing subject lines.
There are things you do have control over that can help you increase your open rate: the subject line, and 'from' field. Customize your 'from' field for maximum recognition. Take advantage of the customizable 'from' field in most email delivery systems and make it work for you. If you have got a brand make sure you use it. Will the recipient recognize the name in the 'from' field? According to Iconix, an email research firm, adding a company icon to emails for authentication is the best way to increase open rates.
A/B split testing is also very effective , try different subject lines and use the one that have been more successful.
Timing is also crucial.Think about it, sending your email in the middle of the night will mean that the recipient will wake up to a full inbox. Try sending the emails at a good target time that fits your audience.
This are the basic techniques that email marketers can use to increase open rates, but there is much more you can do to get better results and we will be more than happy to provide you with a comprehensive list and quality examples in our training courses.
In our trainings we will tell you what the best techniques are and how to create more appealing subject lines.
There are things you do have control over that can help you increase your open rate: the subject line, and 'from' field. Customize your 'from' field for maximum recognition. Take advantage of the customizable 'from' field in most email delivery systems and make it work for you. If you have got a brand make sure you use it. Will the recipient recognize the name in the 'from' field? According to Iconix, an email research firm, adding a company icon to emails for authentication is the best way to increase open rates.
A/B split testing is also very effective , try different subject lines and use the one that have been more successful.
Timing is also crucial.Think about it, sending your email in the middle of the night will mean that the recipient will wake up to a full inbox. Try sending the emails at a good target time that fits your audience.
This are the basic techniques that email marketers can use to increase open rates, but there is much more you can do to get better results and we will be more than happy to provide you with a comprehensive list and quality examples in our training courses.
Best Practice HTML for Email
Friday 23 January, 9:30am - 4pm, Facultas, Holywell Centre, 1, Phipp Street, London, EC2A 4PS
This course is for designers and marketing managers who have some experience of creating emails for the web and have a broad understanding of HTML. The course looks at both the design of emails and the HTML coding of emails for multiple email clients. Many practical examples will be used during the course. HTML templates from the course can be used in your business at the end of the course.
more info >
Friday 23 January, 9:30am - 4pm, Facultas, Holywell Centre, 1, Phipp Street, London, EC2A 4PS
This course is for designers and marketing managers who have some experience of creating emails for the web and have a broad understanding of HTML. The course looks at both the design of emails and the HTML coding of emails for multiple email clients. Many practical examples will be used during the course. HTML templates from the course can be used in your business at the end of the course.
more info >