Welcome to our knowledge base of articles, blogs and information about email marketing and on-line communication to help you keep in touch with what's new.
Setting up Domain Keys for Lyris
Domain Keys is one of the latest anti-spam mechanisms to have been added to the ISP armoury, and we have launched a fixed-price consultancy service for organisations that would like us to guide them through the complexities of the set up process. ..more >
Domain Keys is one of the latest anti-spam mechanisms to have been added to the ISP armoury, and we have launched a fixed-price consultancy service for organisations that would like us to guide them through the complexities of the set up process. ..more >
5 ideas you can use when pitching email marketing to your clients
CampaignMonitor-Posted by Mathew Patterson on March 1, 2007
Once you`ve added email marketing as part of your business services, you can start encouraging your current and potential clients to make use of it. Here are our top 5 ways to encourage your clients to get started with, or refocus on email marketing. ..more >
CampaignMonitor-Posted by Mathew Patterson on March 1, 2007
Once you`ve added email marketing as part of your business services, you can start encouraging your current and potential clients to make use of it. Here are our top 5 ways to encourage your clients to get started with, or refocus on email marketing. ..more >
Now What Was the Name of that Restaurant Again?
Lyris- Marilyn Latham
There’s lots of discussions about subject lines, generally in the category of “how do I write more effective ones?” The person posing the question is interested in getting a greater response from their email marketing campaign: better open rates, more clickthroughs, increased conversions. All fine and good things… for YOU the email marketer. But what about your customers or your readers? What they may be interested may be different than what you may be interested in. ..more >
Lyris- Marilyn Latham
There’s lots of discussions about subject lines, generally in the category of “how do I write more effective ones?” The person posing the question is interested in getting a greater response from their email marketing campaign: better open rates, more clickthroughs, increased conversions. All fine and good things… for YOU the email marketer. But what about your customers or your readers? What they may be interested may be different than what you may be interested in. ..more >
Get Over Getting Blocked (ClickZ E-Mail Delivery Column)
EmailLabs-Stefan Pollard - Feb 14, 2007
Most marketers don`t understand what a blocklist is, how they ended up on it, and, most important, how to get off it. They view the group running the list as the enemy. Tempting as that impression might be, it`s simply wrong. In this column, I`ll explain how to address an issue, resolve it, and restore both your sender reputation and delivery rates ..more >
EmailLabs-Stefan Pollard - Feb 14, 2007
Most marketers don`t understand what a blocklist is, how they ended up on it, and, most important, how to get off it. They view the group running the list as the enemy. Tempting as that impression might be, it`s simply wrong. In this column, I`ll explain how to address an issue, resolve it, and restore both your sender reputation and delivery rates ..more >
News - Lyris Listmanager & Salesforce Integration
Integration between Lyris Listmanager and Salesforce.com. ..more >
Integration between Lyris Listmanager and Salesforce.com. ..more >
News - Facultas Launches Search Engine Optimisation Workshop
Facultas have teamed up with long time Lyris customer David Kyte to launch a workshop on Search Engine Optimisation ..more >
Facultas have teamed up with long time Lyris customer David Kyte to launch a workshop on Search Engine Optimisation ..more >