Our MailAnalytics application allows you to investigate to your email in great detail. You can identify which segments of your recipient database are responding to which pieces of content in your email.
For example, here we can see a breakdown by title of interest in the areas of the Hand Picked Hotels’ email:

We can see that those with the title “Miss” are more interested in Weddings and Spa experiences, whereas those with the Title “Mr” are more interested in the Hotels Directory. You can use any data available in your Listmanager database to analyse email response rates. For example, retailers can use MailAnalytics to compare how existing customers respond to content as opposed to recipients who have not yet bought from the online store.